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AI-Driven Digital Marketing
Categories: Business Development
About Course
AI-Driven Digital Marketing, where technology is taking over adopting the new way to connect with audience is essential. Understanding and mastering the art of AI-driven Digital Marketing has become a new norm. As we step into the digital world there are multiple to things to learn and it is important to Upskill yourselves with various skills, one of which is AI-Driven Digital Marketing.
What Will You Learn?
- Understand the core principles and categorize different aspects of AI-Driven Digital Marketing.
- Develop portfolios showcasing proficiency in through hands-on projects.
- Get your first job as a Digital Marketer
- Get started as a Freelancer.
Course Content
Module – 1: Introduction to Digital Marketing
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Understanding the basics of Digital Marketing
00:00 -
Evolution of Digital Marketing
00:00 -
Understanding the Buyer’s Journey
00:00 -
Career opportunities in Digital Marketing
00:00 -
Quiz
00:00
Module – 2: Introduction to Graphic Designing
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Basic principles of Graphic Designing
00:00 -
Understanding Canva for designing
00:00 -
AI Image Generation
00:00 -
Designing various content for various platforms
00:00 -
How to get Canva Pro?
00:00 -
Quiz
00:00
Module – 3: Introduction to Video Editing
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Video editing software
00:00 -
AI Video Generation
00:00 -
Generating animated videos through AI
00:00 -
Video scripting & Recording techniques
00:00 -
Quiz
00:00
Module – 4: Copywriting & Content Writing
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Introduction to Content Creation
00:00 -
Writing techniques for Digital Marketers
00:00 -
Crafting unique content & CTA
00:00 -
Storytelling for Marketers
00:00 -
Quiz
00:00
Module – 5: Social Media Management
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Facebook for Marketing
00:00 -
Instagram for Marketing
00:00 -
X formerly known as Twitter for Marketing
00:00 -
LinkedIn for Marketing
00:00 -
YouTube for Marketing
00:00 -
Pinterest for Marketing
00:00 -
Organic Marketing Strategies
00:00 -
Social Media Content Calendar
00:00 -
Social Media Automation Tools
00:00 -
Quiz
00:00
Module – 6: Social Media Advertising
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Introduction to Social Media Advertising
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Audience Segmentation, Ad Copy & Budgeting Techniques
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Lead Generation & Traffic Campaign Setup
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Performance Analysis & Upscaling Campaigns
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Understanding AD Manger for multiple Social Media Channels
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Quiz
Module – 7: Website Designing
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Understanding Domain, Hosting & SSL
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Getting started with GoDaddy Website Builder
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Creating a Live Website using GoDaddy Website Builder
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Getting started with WordPress Website Builder
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Building Pages, Posts & Blogs
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Mobile Optimization & Responsive Designs
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Quiz
Module -8: Blogging Strategies
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Introduction to Blogging
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Selecting a Niche
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Multiple Blog Categories & Market Research
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Creating & Setting up a Blog
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Quiz
Module – 9: Funnel Building & Landing Page
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Introduction to Sales Funnel
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Importance of a Landing Page
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Types of Landing Pages
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Creating a Landing Page
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Quiz
Module – 10: E-Commerce Website Development
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Introduction to E-commerce Websites
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Building an E-commerce Website
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Understanding different categories & products
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Adding products, digital products in various categories
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Quiz
Module – 11: Conversion Tracking & Remarketing
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Introduction to Conversion Tracking
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Implementing Conversion Tracking Methods
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Strategies for Remarketing
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Setting up Remarketing Campaigns
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Quiz
Module – 12: Google for Marketing
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Add me to Google
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Google Analytics
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Google My Business
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Google Search Console
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Google Tags Manager
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Google Keyword Planner
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Quiz
Module – 13: Search Engine Algorithms
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Google Panda Algorithm
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Google Penguin Algorithm
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Google Humming Bird Algorithm
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Google Rank Brain Algorithm
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Google B.E.R.T Algorithm
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Google Medic Update
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Google Mobile Friendly Update
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Google Core Updates
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Quiz
Module – 14: Email Marketing
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Introduction to Email Marketing
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Building an Email List
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Email Campaigns Designs
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Email Campaigns Automation
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Understanding Email Metrics
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Understanding Bounce Rate
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Quiz
Module – 15: Search Engine Optimization (SEO)
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Introduction to SEO
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Types of SEO
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Various SEO Strategies
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Understanding Sitemap
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Quiz
Module – 16: On-Page SEO
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What is On-Page SEO?
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Optimizing website with On-Page SEO
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Various tools for SEO
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Schema Markup Setup
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Quiz
Module – 17: Off-Page & International SEO
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Understanding Off-Page & International SEO
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Performing International SEO Strategies
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Checking Domain Authority & Spam Scores
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Adding Backlinks to the Website
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Quiz
Module – 18: Local SEO
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Updating Businesses on the Internet
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Local SEO Techniques
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Quiz
Module – 19: Google Search Console
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Introduction to Google Search Console
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Integrating Google Search Console to Website
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Quiz
Module – 20: Search Engine Marketing & Ads
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Setting Up Google Ad Campaign
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Keyword Planning & Ad Copywriting
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Audience Targeting & Remarketing
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Tracking & Reporting
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Quiz
Module – 21: Display, Programmatic & Native Advertising
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Setting up a Display Ad Campaigns
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Setting up a Programmatic Ads
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Setting up a Native Ads
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Difference between Direct Sourcing v/s Agency Sourcing
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Quiz
Module – 22: Social Media, SEO Analytics & Algorithms
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Understanding Social Media Algorithms
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Understanding Search Engine Algorithms
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Analyzing Social Media Performance
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Analyzing SEO Performance
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Quiz
Module – 23 : AI Tools for Marketing
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AI Image Generation
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AI Video Generation
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AI Audio Generation
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AI Website Generation
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AI Content Generation
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AI Subtitle Generation
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Difference between Chat GPT & Gemini AI
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Quiz
Module – 24: Marketing Automation & CRM
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Setting Up Marketing Automation flow
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Building & Configuring CRM
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Quiz
Module – 25: WhatsApp Automation
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Understanding WhatsApp Automation
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Setting Up WhatsApp Business API
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Setting up Chatbot & Campaign
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Types of Campaigns on WhatsApp
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Quiz
Module – 26: Media Buying & Project Management
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Strategies & Platforms for Media Buying
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Project Management for Digital Marketers
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Quiz
Module – 27: Affiliate Marketing
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Introduction to Affiliate Marketing
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Types of Affiliate Marketing
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Setting up Amazon Affiliate Program
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Marketplace v/s Direct Affiliate Programs
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Quiz
Module – 28: Google AdSense & Auto Blogging
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Monetizing Websites with AdSense
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AdSense Optimizing Techniques
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AdSense Approval Techniques
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Implementing Auto Blogging Strategies
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Quiz
Module – 29: Online Reputation Management (ORM) & Social Listening
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Overview of Online Reputation Management
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Negative Reviews & SEO Management
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Quiz
Module – 30: Personal Branding & Influencer Marketing
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Develop Branding Branding Strategies
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Individual Brand v/s Company’s Brand
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Personal Branding Marketing Monetization Strategies
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Collaborating with Influencers
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Quiz
Module – 31: Local & International Freelancing
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Freelancing Platforms & Opportunities
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Getting International Clients
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Direct v/s Marketplace Selling
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Creating a Freelancer Portfolio
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Pricing your Services
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Quiz
Module – 32: Building An Digital Marketing Agency
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Setting up a Digital Marketing Agency
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Different Types of Agency Models
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Types & Pricing of Services
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Client Acquisition Strategies
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Quiz
Module – 33: Career Path for Digital Marketers
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Various Career Opportunities in Digital Marketing
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Getting started with Professional Career Path
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International & National Certifications
Module – 34: Resume Building & Soft-skills
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Creating a Top Quality Resume
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Soft Skill Training for Interviews
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Mock Interviews with Industries
Module – 35: Ethics & Legal Considerations
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Ethical Practices in Digital Marketing
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Cookie, Privacy Policy & other Website Policy
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Legal Considerations & Registrations
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